Web Design Resources
Web site designing is a fascinating field, with many facets to it. The idea behind presenting these articles is to make the browser aware about the various elements that contribute to a good design. We firmly believe that once you understand the basic web designing process and principles, you will avoid the associated pitfalls.
Since we are an India based company, we also include articles pertaining to Pune and India that might prove an interesting read.
We keep updating this section with new articles, so keep visiting…
General Interest
Whose Website is it anyway?
Site owners should remember that a well designed website means one for their end users, not which they think is well designed.
Website Project Management
Website management is a crucial aspect of website designing. Follow these guidelines to manage your website correctly.
Web 2.0
There is much hype about Web 2.0. This article tries to explain what Web 2.0 means.
Towards a Successful Website..
knowing your target audience, actual implementation and site promotion are the key aspects of a successful website.
The Website Checklist
Getting rid of extra code, optimizing images, alerts and warning, error messages are some of the small thing that make a well implemented website.
Can Ad Agencies Make a Good Website?
While ad agencies are creative, most of them lack the expertise to execute well made websites, as this media is different from the print media.
A Website Hosting Primer
There are many website hosting option - from free to commercial. Both options have pros and cons associated with them. Generally speaking, it is better to opt for commercial hosting.
RSS Feed and its Importance
There are two popular names RSS stands for - Really Simple Syndication and Remote Site Syndication.
Search Engine Optimzation
The SEO FAQs
The benefits and utility of search engine optimization, and some guidelines on how many keywords to chose.
Search Engine Optimization
Search engine optimization aims to increase relevant traffic. It involves both internal and external assessment of a website. Search engine marketing (SEM) is aimed at improving traffic to a website by direct means like PPC advertising.
How Search Engines Work
Search engine is software to find stored information on various machines by using keywords. They have spiders or crawlers that index a web site. There are two basic types of search engines – automated and human powered. Keywords: search engine, working, spider, crawler
The Importance of Proper Keywords
Good keyword research helps in bringing qualified traffic to a website. You should fine tune and choose the proper search engine optimization company to succeed.
How do you define a Successful SEO Campaign?
Successful SEO campaign is not about achieving a number 1 position in the leading search engines, but about increasing targeted traffic and relevant leads. Beware of a search engine optimization company that promise No. 1 ranking.
Is SEO a Continuous Process?
There is no clear cut answer to the question about whether SEO is a continuous process. It depends a lot on keywords and other considerations.
How Many Keywords should you Target?
: It s important to understand that keywords are exactly that, so it is very crucial to target only focused keywords. Concentrate on 3-4 key phrases that best describe your company
Choosing Proper Domain Names
Domain names per se do not make a significant impact in a search engine optimization strategy; however there are certain factors that can make a small difference. Use some established criteria to choose a domain name.
Site Maps
Any professional web design company incorporates a site map by default, usually in the footer. They provide search engines an easy way to index all the pages of a web site. Google site maps are XML files.
SEO and SEM
Search engine optimization (SEO) is concerned mainly with improving the website itself while search engine marketing mainly concerns PPC. The most important tool of SEM is Google AdWords and AdSense
Pay Per Click Explained...
PPC is a program in which advertisers pay the search engine money for advertising through them. Typically, PPC is part of the overall SEO strategy.
Blogs and SEO
A blog is inherently search engine friendly and consequently easy to optimize. In real life though, they are useful only if updated constantly.
Good Content for SEO
Writing content that is genuine and original is very important for the success of SEO (search engine optimization). There is a sea difference between writing good content and wiring good content from a SEO perspective. It is better to concentrate more on excellent content rather than a aesthetically designed website
The Importance of Link Building
Link building process is an important aspect of the overall SEO strategy. Inbound and Outbound links are the two types of links. Reciprocal links from relevant web sites carry more weight with a search engine. Avoid link farming – it is spam
Search Engine Spamming
Unethical SEO practice is called search engine spamming or black hat SEO. Spamming techniques include keyword stuffing, hidden or small text, and cloaking. In the long run, it proves detrimental.
Importance of Directory Submissions
: Directories are human screened, so the website included in their index usually are of a high quality. Directories are an extremely handy source for users who want to search locally. They can be free or paid
Common SEO Pitfalls
Choice of incorrect keywords, incorrect text, design and HTML protocols, unethical SEO practices are some of the pitfalls in SEO.
SEO Pricing Models
One time SEO charges, monthly payments and fixed budget are some of the prevalent SEO pricing models in the market today.
Flash Websites and Optimization
Flash websites are not search engine friendly, as their content is embedded in the .swf files, which the search engine robots / spiders cannot crawl easily. The SDK developed by Adobe Macromedia helps a little for search engines to parse the website content.
Website Design
Website Redesigning
You may need to redesign your website if it looks obsolete and has dated content or need SEO services.
Website Usability
Relevant content, information and rich YI experience are two of the most important contributing factors of a successful website
Choosing a Website Designer
Choosing your website designer is important. This page provides some guidelines that will help you in making the correct choice.
The Pros and Cons of Freelance Designers
Hiring freelance website designers has some merits and demerits. This article articulates them.
Cascading Style Sheets
Cascading Style Sheets (CSS) help web designers maintain a website in an easier and efficient manner. Most of todays leading browsers support CSS.
Communicating with your Web Designer
Proper understanding of your requirements is the first step towards a successful website. It is important to do some research so that you can communicate with your web designer.
Small Company Website
Even today, many small companies feel that they do not need a website. It is important to understand what a well designed website will do for their company.
