
Web Design Resources
The Importance of Proper Keywords
Once you understand how a search engine works [link to how Search
Engines Work], it will be easier to understand the importance of
keywords. This article elaborates on how to choose proper keywords for a
successful SEO campaign.
List the most Instinctive Keywords First
Once
you decide on implementing a SEO campaign, the first thing you need to
do is find the right keywords for which to design and optimize your
website. A good Keyword research helps in bringing qualified traffic to
your site that leads to high sales conversions, by being focused and
targeting specific search terms.
The most natural thing to do
first is to list keywords that you instinctively associate with your
company. For example, if you are a used car dealer, the most logical
keyword for you would be 'used cars dealer'.
Fine Tune
It
is not sufficient to merely choose key word(s) that you instinctively
associate your company with, it is further necessary to check if real
people actually use it. To continue with the above example, while you
may believe that 'used car dealer' is the right keyword, people may also
be using the term 'second hand car dealer' to search. It is thus
necessary to do some research first. Ask around and check what your
friends and relatives would use, see what your competition is using.
Further, it is very important to evaluate a keyword in terms of
demography. If you are located in India, the chances of anyone in
Australia ordering a car from India are remote. So it just might make
sense to optimize the website for 'used car dealer, India'. This is one
more important decision that you will have to make. While it is
desirable to optimize the website for the most broad keywords, sometimes
it is just not possible or logical to so.
Find a Good Search Engine Optimization Company
There
are lots of tools (both paid and free) that allow you to explore and
fine tune your chosen keywords. Unfortunately, most people do not have
enough time or resources to explore them.
This is where a good
search engine optimization company comes in. A professional search
engine optimization company has adequate resources to fine tune
keywords. What's more, they have good experience, and as far as SEO
goes, experience is one of the greatest assets a SEO company should
have. Especially since search engine optimization can never be an exact
science; rather it is an acquired skill.
Always remember, even
if you achieve high search engine rankings, you may not get relevant
traffic if you have selected incorrect keywords. Therefore, choosing
proper keywords is the most important step for a remunerative search
engine optimization campaign. And choosing the right SEO Company to
design your website the most important decision for a rewarding search
engine optimization experience.
- Is SEO a Continuous Process?
- How Many Keywords Should you Target?
- Choosing Proper Domain Names
- Google Analytics
- Site Maps
- SEO and SEM Part 1
- SEO and SEM Part 2
- Pay Per Click Explained...
- Blogs and Search Engine Optimization
- Good Content for SEO
- The Importance of Link Building
- Search Engine Spamming
- Importance of Directory Submissions
- Common SEO Pitfalls
- SEO Pricing Models
- Flash Websites and Optimization
- Search Engine Do’s
- Search Engine Don’ts
- Google's Disavow Links Tool
- Can I Optimize My Own Website?
- Web Analytics
- Google’s Page Layout Algorithm Update
- The Importance of Proper Keywords
- The SEO FAQs
- How Search Engines Work