Web Design Resources
Web Hosting with a SEO Perspective
A Web Hosting Primer
Today, the world is driven by search engines. Hence, ranking is crucial to stay a step ahead of everyone else. Internet users are always surfing for information, products, services etc. So, they go directly to the popular search engines such as Google and Yahoo which provide the best results in a matter of a few seconds. The search engines provide several results from which to choose. Thus, only the very top results typically grab their attention. Therefore, it is essential to choose a reliable web hosting service provider that will support your site's SEO needs.
Now, in this fast paced world where SEO means everything, your site needs to be up and running at all times. So, if your site is down you earn a bad reputation with Google. Thus, putting your trust in an unreliable web hosting company leads to problems such as inaccessibility which in turn leads to loss of valuable clients.
There are many companies that provide web hosting services. Out of these companies some may encourage the use of different domain names for the same site to enhance its performance. Others may promote the use of hidden pages.
However, search engines have established strict rules and regulations and both of the above techniques go against those rules. Moreover, inflating your content is strictly forbidden. So, such practices are dangerous and could lead to the removal of your website from the search engines altogether. Once a website is removed by the search engines it can take a long time to re-include it.
Negative Effects on Your Site
Another area that can negatively affect your site SEO is the IP address. In share hosting, everyone shares the same IP address. Hence, on most occasions this won't pose any problems until someone uses their site as a SPAM site or a malicious site. Additionally, if the web hosting is monitoring the activities on their servers, the search engines may ban you as a spammer. So, this affects everyone on the server who shares the same IP address whether you are guilty or not. As a result, you may get delisted and your traffic will fade away causing a negative impact on your SEO. Thus, you may have to spend extra money and get a dedicated IP address that will be used by your site. But, you have to be certain that the IP address the hosting company gives does not have a negative history such as spamming or spreading virus, etc.