Web Design Resources
Google analytics is a free service offered by Google. It generates detailed statistics about the visitors to a website. Hence, the product is intended to help marketers rather than webmasters and technologists. Google analytics is considered to be the most widely used website statistics service. Therefore, it not only gives you a powerful insight into your website traffic but also helps in analyzing the effectiveness of your marketing strategies.
If you have pages which are not performing well, Google analytics identifies the problems using techniques such as funnel visualization which is where visitors come from. Thereafter it identifies their duration of stay and their geographical position. In addition, advanced features such as custom visitor segmentation are available. Thus, for all these reasons, Google analytics is one of the best tools to use in order to optimize your website's performance.
In addition to transmitting information to a Google server, the GATC sets first party cookies on each visitor's computer. This is used to store anonymous information such as
- If the visitor has been to the site before (new or returning visitor).
- The timestamp of the current visit
- What was the referrer site or campaign the visitor came from e.g. search engine, keywords, banner or email?