Web Design Resources
Search Engine Spamming
When you try to improve your website ranking using established search engine guidelines, it is termed as ethical SEO. Black Hat SEO or search engine spamming on the other hands uses techniques that try to trick the search engines to achieve ranking.
Why does anyone resort to search engine spamming?
Companies are tempted to do it for more traffic. For example, if a company gets on an average 10 hits a day and one out of 20 actually buys something, it means that the company makes one internet sale every two days. If the company needs better sales results than that, and they are easily tempted by unethical spamming techniques to attain the results they desire.
Some unscrupulous SEO professionals promise the clients more than it realistically possible. These people might do it to achieve their targets (so that they do not lose their contract). In this case, the company is not aware of what the SEO professionals are doing. Many companies have found this out the hard way (usually after being blacklisted by the search engines). Other times, both the company and the SEO professionals work hand in glove and use unethical SEO practices in order to achieve their target.
Here is an example of unethical SEO practice:
Search engines try to deliver website links to relevant content. In case of unethical SEO, for example, you may get a page for Viagra when you search for 'football'. If you are an established brand or company, running an unethical SEO campaign can ruin your image if you are blacklisted by the search engines. If it is quick results you seek, it is better to consider PPC campaign.
Search Engine Spam Techniques
There are various techniques to spam search engines, and people always keep on discovering more. Some are more effective than others. Techniques that target related traffic typically have higher returns (number of sales) if undetected. They include keyword stuffing, hidden or small text, and cloaking. Techniques targeting any traffic include blog and forum spam, domain misspellings, and site hacking.
Low-end spam techniques are typically broadly targeted. For example, many people
want to be number one on Google for the keywords Viagra and sex. This is the case even when their website has nothing to do with those two keywords. The premise is that because the two keywords are so popular, enough of the referred traffic will end
Up buying the product that the spam site is selling.
Spammers will sometimes use any means necessary to achieve their goals - often at the expense of legitimate website owners. And that proves to be their undoing